Ever notice how gender gets assigned to inanimate objects? Sunglasses can’t just be sunglasses – they have to be men’s or women’s. The same is true with jewelry, clothing and even color. If you think about it, a sweater is just a sweater – once you put it on your body it then becomes a vehicle for self-expression.
It was our passion to create RIGit for anyone who sees a pair of jeans as simply a pair of jeans, who wants to dress their style and individuality, not an artificial expression of someone else.